Opportunista Britt Deanda is an expert on transforming hardships and devastation into lessons and opportunities to learn, grow, and help others. After dealing with challenging personal experiences and tragedy, Britt became committed to turning her life around and helping others by teaching women about preventative health practices through Yoga, meditation, and lifestyle techniques. She launched her business High Vibe Livin (HVL) to help women practice a “higher vibrational,” healthy, happy, and balanced lifestyle.
Britt shares with us how she leveraged two major wakeup calls to become an entrepreneur; how she saved time and money when she initially launched HVL; and how her commitment to being an “anti-worrier” has served her both professionally and personally.
Let’s meet Britt and learn her story.
*Thank you to Opportunista Kristi Britto for nominating Britt as her Opportunista.
Name: Britt Deanda
Location: Los Angeles, California
Title & Company: Founder of High Vibe Livin, Speaker, Yoga and Meditation Coach
Education: BS California State University, Chico; Kundalini Yoga Teachers Training; B-School; Spirit Junkie Masterclass
The concept of High Vibrations is integral to HVL. Tell us, what are High Vibrations?
We all vibrate energetically at a particular frequency. The lower the frequency, the denser your energy, and the heavier your problems seem. Here you may experience pain and discomfort in your physical body and experience heavy emotions and mental confusion. You need to exert a great deal of effort to accomplish your goals and overall, your life takes on a negative quality.
The higher the frequency of your energy or vibration, the lighter you feel in your physical, emotional, and mental bodies. You experience greater personal power, clarity, peace, love, and joy. You have little, if any, discomfort or pain in your physical body, and your emotions are easily dealt with and your energy is literally full of light. Here is where your life flows with synchronicity, and you manifest what you desire with ease and overall, your life takes on a positive quality.
High Vibrations attract empowering thoughts, positive emotions, good health, strong spiritual awareness, and abundance in all areas of our lives. The result is a ridiculously healthy mind and body. It’s about finding peace and living with balance and awareness through a yogic approach of love and care for ourselves, others, and the planet.
You experienced two major wakeup calls, which ultimately inspired you to launch High Vibe Livin. How did you leverage these experiences to launch your business?
It’s been a journey of self-transformation on the road to start my business. I’ve been obsessed with continuously learning and growing. My first huge wake-up call was when I stopped partying and worked through addictions with drinking and co-dependency. I was passionate about my Kundalini Yoga practice, and I became very serious about it. I would practice every day and go to classes four to six times a week. My mindset started changing in huge ways and then my outer world started getting a lot better. I went on a yoga retreat in Costa Rica and had a major enlightening where I really understood that we are on this planet for a reason. I started to feel that it was very important for my happiness and wellbeing to pursue my purpose. After that I enrolled in the Kundalini nine-month training program at Yoga West, led by Guru Singh, to become a Kundalini Yoga and meditation teacher. I started teaching Yoga and sharing more about what I was learning because I felt so great. I felt obligated to help others because I was so thankful for the people who helped me and taught me.
The second wake-up call was finding out my Mom was diagnosed with Stage 4 lung cancer and going through the experience of her being sick and passing last year. It was devastating to say the least. Seeing her sick was so painful, and I miss her so much. On the positive side, it made me realize deeply that we don’t know how much time we have here and how important it is to do what we want and to be happy. Her passing broke me down, but also strengthened my spirituality and understanding of life and death in huge ways. Since then I have found that the more I incorporate healthy practices into my life, the less I am able to tolerate anything unhealthy and doing things I don’t love.
It became harder to want to work for someone else and do something I wasn’t extremely passionate about. The calling became stronger to teach and share. I feel like our time and energy is so precious. It’s so important to be happy and healthy over anything else, I’m using my passion to drive my business. I know what I have learned is valuable, and I know people need my help.
I think the ideal situation is when your passion can be your career and when you can make a lot of money doing what you love. I also think as women we need to be unapologetic about that. You should be compensated greatly for the value you bring. I was still working for a corporation when I started HVL. Everything is working out now that I’m a Mom staying at home with Everest and having help some days so that I can work on my business, teach yoga at Beach House Yoga in Manhattan Beach, speak, and do more of what I love and to have freedom, which is my biggest core desire. Of course, leaving a multiple six-figure paying job and starting my own business is a huge risk. But with the direction my life is going, it all makes so much sense, and I trust that it will all work out perfectly.
What was the greatest challenge you faced in starting HVL?
Figuring out all of the technical aspects of running an online business. I am more creative and strategic versus technical, so I had help from Kristi Britto from Revita5 who taught me a lot and got my site up and running. I ultimately hired a digital marketing agency to serve and develop my site so that I can be most effective with my time, which was a great decision.
How did you initially fund your business?
My career in ad sales, which I had been doing since I graduated college, funded the trainings and initial costs of setting up my business. I worked my way up to be a Senior Account Executive my first couple years out of college. I worked for Time Warner Cable networks, Lauren Conrad.com, and CBS Television and was making multiple six figures and learned a lot of great sale techniques and digital skills that have helped with my business.
What is one thing you did when starting your business that saved you time, money, and resources?
It’s best to start out with a program or coach and do trainings and just learn a lot. I do free webinars and paid trainings all the time. I now have a business coach because those resources save you time and money in the long run.
What do you find is the most important aspect to running a lifestyle brand?
Sharing authentically, not hiding anything, making your mess your message, and connecting to others. I think when you have service as your mission and you focus on how you can give rather than on how you can get, you end up gaining a lot more.
You recently had a baby girl—congratulations! As an entrepreneur, wife, and mother, what advice do you have for female entrepreneurs juggling multiple roles?
Thank you! Ask for help, accept help, and find people who believe in you and who you trust to help you get to where you want to go. Find time to eat healthy, exercise (even if it’s just a walk), meditate, shower, and put on deodorant (a natural one of course!), and drink high quality water every day no matter what. Take care of yourself so that everything else can get taken care of most effectively.
What do most people never ask you, that you wish they did?
How do you get your protein? Just kidding! That is my pet peeve question people ask vegetarians since there is so much protein in vegetables and greens. But for real, it would be about how I stay positive and how it has impacted me.
I think some people think it is a little “woo woo” or don’t believe in the power of it as much or would rather be realistic, but I know from experience how much it improves your life and how powerful it is. I know that I will always be taken care of because I trust that everything is happening for me and not to me.
I see challenges as lessons, and I visualize positive outcomes and think of the best-case scenario, not the worst, and it has always worked out well for me. Even if something doesn’t work out the way I believed it would, thinking positively is a better vibration and emotional state than thinking negatively.
I also don’t worry about things. I’m actually an anti-worrier because I don’t like to think and act based on fear, and I just trust that everything is happening perfectly how it should. It takes a lot of work to get to this mindset. For me it was a lot of meditation, many days waking up and going to Sadhana at 4:15am, White Tantric Yoga (a full day of intense meditation), teachers’ training, yoga retreats, seeing healers and a therapist, and practicing yoga and meditation daily. It’s not easy, but it’s worth it. It starts with a daily practice and incorporating daily habits.
What do you look forward to every day?
Lately, it’s the glittery eyes and huge smile on my daughter’s face every morning.
How are you creating your own opportunities to live your best life?
I connect with myself through meditation and prayer every morning so that I’m aligned with my purpose and try to act from an authentic place of that purpose in all that I do.
Britt is The Opportunista.
Favorite way to treat yourself: Salt scrub at Tikkun Holistic Spa in Santa Monica.
Three foods I can’t live without: Organic avocados, strawberries, and almond butter.
Your friends would describe you as: Fun.
One woman you’d love to meet: Oprah, cliché maybe, but it’s the truth.
Tell us a secret! I’m obsessed with clean sheets, but hate washing sheets. Luckily, my husband is obsessed with washing sheets!
Your favorite quote: “Happiness is not a possession to be prized, it is a quality of thought, a state of mind.” – Daphne du Maurier
Let me know – How has Britt’s story inspired you to create your own opportunities to live your best life?
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